"Plainly, we need something more powerful than hope.
We didn’t hope our way to the moon. If all we ventured was hope, we’d still be on the ground.
We got to the moon because we set a deadline for getting there. We have never had a deadline for the end of breast cancer. It’s not that we tried and it failed. We’ve never tried. We have never had one. Never.
No date. No goal. No rush. Nothing to hold ourselves accountable to. No one on the hook. No reputations at stake. Is it any wonder we haven’t ended it? How can we possibly achieve a goal if we don’t have one?
Consoled by hope, we keep giving breast cancer more time.
No more.
Today we give up hope. It’s the most optimistic step ever taken in the history of the breast cancer battle.
Today we set a goal. Today we set a deadline. January 1, 2020. The end of breast cancer. Hope is a wish. The deadline is a commitment. Hope says whenever. The deadline says within ten years. What if we fail? We already have. What about pink? It’s time to show our true colors. Ten years is too short? We ended polio in seven."
Here is the link if you'd like to read more or watch the video...
http://www.breastcancerdeadline2020.org/
There is also a huge countdown clock on the site.
Sometimes we need deadlines. I hope this idea catches on. We do need more than hope. I like the statement "hope didn't get us to the moon." I'll have to check this out further.
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